The beauty industry is entering a quieter, but more meaningful, era. After years of rapid brand launches, celebrity saturation, and trend-chasing, 2026 is shaping up to be a recalibration year. Consumers are more informed, more skeptical, and more selective than ever before. The brands and voices that will thrive are those rooted in expertise, performance, emotional intelligence, and genuine connection. Here’s what’s defining beauty and marketing in 2026 and what it means for
