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In the beauty industry, “community” is often treated as a marketing layer; measured through engagement metrics rather than embedded intentionally into how products are developed, tested, and brought to market. Brands talk about listening, but the mechanisms for doing so rarely influence decisions early enough to matter. The Doux operates differently, and that difference is worth examining. Maya Smith poses with The Doux products Founded in 2009 by Maya Smith and Brian Smith,

Estée Lauder’s decision to reformulate its flagship Double Wear Stay-in-Place Foundation has become an instructive moment for the beauty industry, not because reformulation itself is unusual, but because of what the consumer response reveals about product strategy, validation, and trust. Double Wear has long been one of prestige makeup’s most stable performers. With decades of global distribution, tens of thousands of positive reviews, and strong repeat purchase behavior, the

The beauty industry is entering a quieter, but more meaningful, era. After years of rapid brand launches, celebrity saturation, and trend-chasing, 2026 is shaping up to be a recalibration year. Consumers are more informed, more skeptical, and more selective than ever before. The brands and voices that will thrive are those rooted in expertise, performance, emotional intelligence, and genuine connection. Here’s what’s defining beauty and marketing in 2026 and what it means for