Product Development & Consumer Insights for Beauty Brands | MBA Candidate | Licensed Cosmetologist
I uncover the answers beauty brands need to make better product decisions.
I work with founders and established brands to understand what drives consumer behavior, identify performance gaps, and determine opportunities for change through real-world testing grounded in 15 years of working directly with products and consumers.
Areas of Focus
Each is designed to answer a different product question at key decision points.
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Concept Development
Clarify whether a product idea solves a real problem and deserves further investment.
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Performance Analysis
Understand how a product actually performs in real-world use and whether claims hold up.
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Customer Insights & Market Review
Identify who the product resonates with, why, and where it fits within the current market.
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Product Course Correction
Diagnose what’s not working and determine what to fix, adjust, or stop.
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Fractional Product & Innovation Leadership
Ongoing strategic guidance for brands managing multiple product decisions or growth phases.
Problems emerge when performance, positioning, and consumer behavior aren't evaluated as a system. What works in theory doesn't hold up in practice. What sounds compelling doesn't drive repurchase. What seemed obvious in development misses the mark in market.
My work connects these elements. I test how products actually perform, uncover what drives consumer decisions, and identify gaps while you still have options—during concept development, refinement, or diagnosing performance issues.
Clients &
Collaborations
